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Programs : Brochure

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  • Locations: Lyon, France; Paris, France
  • Program Terms: Spring Bk. Embedded
  • Restrictions: Bentley applicants only
  • COST (click here): Spring Bk. Embedded
  • This program is currently not accepting applications.
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring Bk. Embedded 2020 10/31/2019
10/31/2019 03/06/2020 03/14/2020

Indicates that deadline has passed
Fact Sheet:
Fact Sheet:
Program Type: Faculty-led Language of Instruction: English
Faculty Leader: Cross, Ian Credits/Typical Courseload: 3
Co-leader: Kaye, Alyson Program Advisor: Lauren Schuller
Earle and Sloan Travel Fellowship Available: Yes International Citizens Group Study Abroad Scholarship Available: Yes
Herbert J. and Susan P. Maletz Study Abroad Scholarship Available: Yes
Program Description:
IDCC 3900 examines the world of luxury fashion, retail (traditional and online) and how creative consumers are changing the global retail landscape. In particular, it examines the meaning behind the label – ‘Made in France’ – encompassing a 1-week trip to France the home of luxury brands, fashion and design to understand how creativity and consumerism exist in harmony. The course includes a topical analysis of the fashion industry from fast fashion, automobiles, and football to haute couture and how luxury is bought, borrowed and customized by creative consumers. A definition of the creative consumer is offered and how this new breed of consumer is rapidly changing how professional retailers and communicators think about retailing, and user experiences to reach an audience. Students will be encouraged to use their imagination to create their own mood boards for a French brand. The retail fashion and luxury brand mix is discussed and the impact of globalization and technology on location, organizational policies, user experience, merchandising, store design, customer service, and corporate communications policy. A cultural context for the course will also be discussed.

Click here for a sample syllabus and itinerary:
Syllabus IDCC3900 SPRING 2020 France.docx

Please contact Professor Ian Cross for more details.


This program is currently not accepting applications.