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Programs : Brochure

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  • Locations: Florence, Italy; Milan, Italy
  • Program Terms: Spring Bk. Embedded
  • Restrictions: Bentley applicants only
  • COST (click here): Spring Bk. Embedded
  • This program is currently not accepting applications.
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring Bk. Embedded 2017 10/31/2016
**
Varies by program 03/03/2017 03/12/2017

** Applicants will be notified of acceptance into this program as soon as possible after the application deadline once all applications have been reviewed.

Indicates that deadline has passed
Fact Sheet:
Program Type: Faculty-led Language of Instruction: English
Eligibility: Undergraduate Faculty Leader: Cross, Ian
Credits/Typical Courseload: 3 Co-leader: Kaye, Alyson
Prerequisite: Instructor permission required Program Advisor: Christine Hollenhorst
Earle and Sloan Travel Fellowship Available: Yes
Program Description:
IDCC 3900 examines the world of fashion,design and  retail (traditional and online) and how creative consumers are changing the global market landscape. In particular, it encompasses a trip to Milan and Florence, the home of luxury brands, street fashion, modern and Renaissance art and culture, to understand how Art and Commerce exist in harmony. The course includes a topical analysis of the fashion industry from fast fashion, popular music, and football to haute couture and how luxury is bought, borrowed and customized by creative consumers. A definition of the creative consumer is offered and how this new breed of consumer is rapidly changing how professional retailers and communicators think about retailing, promotions and reaching an audience. Students will be encouraged to use their imagination to create their own mood boards for a Made in Italy concept. The retail fashion and luxury brand mix is discussed and the impact of globalization and technology on location, organizational policies, merchandising, store design, customer service, and promotional policy. A cultural context for the course will  be discussed emphasizing the role of the Renaissance in the emergence of Italy as a world leader in art to project power and beauty.

Click here for a sample syllabus and itinerary:
IDCC 3900_ITALY_Syllabus.pdf
IDCC 3900_ITALY_Itinerary.pdf
 
Please contact Professor Ian Cross for more details.


This program is currently not accepting applications.