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Programs : Brochure

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  • Locations: Milan, Italy
  • Program Terms: Spring Bk. Embedded
  • Restrictions: Bentley applicants only
  • COST (click here): Spring Bk. Embedded
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring Bk. Embedded 2022 10/31/2021 11/05/2021 03/11/2022 03/20/2022
Fact Sheet:
Fact Sheet:
Program Type: Faculty-led Language of Instruction: English
Eligibility: Undergraduate Faculty Leader: Cross, Ian
Credits/Typical Courseload: 3 Prerequisite: GB 214, Instructor permission required
Program Advisor: Lauren Schuller Earle and Sloan Travel Fellowship Available: YES
International Citizens Group Study Abroad Scholarship Available: YES Herbert J. and Susan P. Maletz Study Abroad Scholarship Available: YES
Program Description:
IDCC 3900 examines the world of fashion,design and  retail (traditional and online) and how creative consumers are changing the global market landscape. In particular, it encompasses a trip to Milan and Florence, the home of luxury brands, street fashion, modern and Renaissance art and culture, to understand how Art and Commerce exist in harmony. The course includes a topical analysis of the fashion industry from fast fashion, popular music, and football to haute couture and how luxury is bought, borrowed and customized by creative consumers. A definition of the creative consumer is offered and how this new breed of consumer is rapidly changing how professional retailers and communicators think about retailing, promotions and reaching an audience. Students will be encouraged to use their imagination to create their own mood boards for a Made in Italy concept. The retail fashion and luxury brand mix is discussed and the impact of globalization and technology on location, organizational policies, merchandising, store design, customer service, and promotional policy. A cultural context for the course will  be discussed emphasizing the role of the Renaissance in the emergence of Italy as a world leader in art to project power and beauty.

Click here for a sample syllabus and itinerary:
IDCC 3900_Italy_ITINERARY.pdf
Please contact Professor Ian Cross for more details.